Nirvana Ortanez is a former snowboarder and current marketing professional with a rich background as a digital creator. She has become a key leader in crafting meaningful, authentic brand experiences in the outdoor and action sports industries.

Raised in San Diego, Nirvana’s early passion for surfing transitioned into a successful career in snowboarding. As co-founder of Soy Sauce Nation, a snowboarding affinity group, she champions diversity in the snow industry and beyond, with a commitment to making outdoor activities equitable, welcoming, and accessible. Beyond her work in marketing and advocacy, Nirvana has been instrumental in driving conversations around inclusion in outdoor sports.